The Persuasive Manager: Communication Strategies for 21st  Century Managers

Communication Strategies for 21st  Century Managers

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Packs the intricacies of the most fundamental quality for leadership.
What is persuasion, and how should managers balance their ability to
persuade and exercise authority without becoming authoritarian? What
blend of qualities does it take to persuade bosses? With its wealth of realworld
illustrations, scenarios and tips, The Persuasive Manager explores
the intricacies of corporate communication, essential to be understood by
managers for the smooth and effective running of their organisations.
With a wealth of information and illustrations from contemporary
businesses, these non-academic and user-friendly books from the faculty
of Indian Institute of Management Ahmedabad are essential corporate
reading.